INDIAN RECHARGER BRINGS TO YOU EXPERT ADVICE FROM ONE OF THE MOST EXPERIENCED AND INFLUENTIAL PERSONALITY OF INDIAN IMAGING BRAND, MR. SHARAD MIDHA, MD SUMANGLAM INTERNATIONAL.
DC: Is Indian refilling growing or declining?
SM: Indian refilling market is definitely growing. Each year we see 5% of growth. The toner demand of photocopier and laser toner is 500 metric tons per month. The import has gone up from 250 tons to 300 tons and Indian manufacturer having a share of 250 tons and ITDL is on the top followed by PTDL.
The estimated sale of toner cartridge is about 3,00,000 pieces per month and it is growing at an alarming rate of 20% per year, which is indeed a negative report for refillers but however the demand of toner is also increasing which clearly indicate that there is no negative impact at present on refiller but in long run if this continue in next 6 to 7 year time the imported cartridges will take over the refiller market and the cartridges will be sold through stationery shops
DC: As you know that the dollar has gone up 74 till date. How do you think is this going to impact Indian market?
SM: Dollar appreciation will undoubtedly make the Indian market more competitive. Sales will definitely go down in coming few months as Indian products will become more competitive and it is the right time for the Indian manufacturers to hold their rates so that they can take over more share of Indian market import is becoming tough because of appreciation of US dollar and the landing cost has gone up by 12 to 13% and importer are not in position to compete with the Indian manufacturer who has revise the rates by about Rs 20 per kg which is about 4 to 5% and the import price has gone up by 12 to 13%
DC: What do you feel about of OPC DRUM in Indian market
SM: India as a refilling market has a vast potential for refillers segment at present about 5,00,000 drums are sold per month market leader in A grade is hanp and B grade it is golden green, AEG all the three are holding about 75% market
DC: How did Sumanglam came into action?
SM: I conceived the idea of Sumanglam around 1995 and the company got established in 1996. I still remember how passionate I used to be in those early years. I think i am still very passionate about the company especially about the quality that we deliver in the market. I firmly believe that it is not the name of the company that sells product rather the quality of your products that sells the name of the company. I am so grateful that people today consider Sumanglam as one of the most trusted printer consumable partner. The company markets its range by its own brand “Odyssey”. We are the authorized distributors of TTI toners and exclusive distributers of HANP. Today Sumanglam International is one of the prominent and leading names when it comes to printing recycling industry.
We have tried to cover all the prominent service areas and we are known as reliable and dependable importers, wholesalers and distributors of a wide range of Printer & Photocopier Accessories and Lamination Machines. We offer complete range of Imaging Products that includes High Quality Mono and Color Toner, Wiper and doctor blades, Laser and photocopier toner powder, compatible inkjet cartridge, fuser films, lamination machines, hot lamination pouches, Glossy paper products brand in “Odymate”. It is a strong force both in OEM supply and brand marketing segments. Our products are blend of unmatchable quality with affordability and on time delivery.
DRC: There are plethora of brands in market, any special reason for choosing Odyssey?
SM: There is a very interesting story behind this which hails back to my younger days. Those days I used a brief case of VIP Company with an odyssey mark. Being a senior manager with a reputed organization, I believed that brief case gave me a lot of success and new opportunities. That is why I chose it for Sumanglam and to my wonder it worked for me here as well. Today we are one of the top players of the industry.
DRC: Are you satisfied with the development of your brand?
SM: To be frank, I will never be satisfied. See I am not in any kind of race of being number one in the market; it is just that I want people to take Sumangalam’s name with trust and utmost pride. That is all what I want. To reach where we are standing today was not at all an easy task. The company has come to such a long way with sincere hard work by keeping devotion towards the customer’s needs. The refilling market is facing stiff competition but by marinating quality, the company has managed to stay on top since years now. I have said this earlier and I am repeating this yet again that our customers’ indubitable trust is our USP and I will never break my customers’ trust.
DRC: So quality is the thing that seems to be of utmost important for you?
SM: Definitely, on top of my list. We at Sumangalam make sure that the products are tested on several quality parameters at the time of their procurement so that these confirm to the national and international quality standards. We have maintained strong relationship with our vendors. The products designed by Sumanglam are durable and qualitative. Our in house R&D department makes sure that products are up to the mark before they leave the store house and land in customer’s hands. Look this we need to understand that the customer that is buying the product from us has shown it’s trust in us, so it is our duty to maintain his trust and not let him down at any of the parameters. I think this is the major reason that Sumangalam enjoys 20% of market share in printer consumables market.
DRC: What future trends and scope you foresee in this segment?
SM: I will reply to this question very honestly. We all know that we are heading towards a digital India. Consumption of Paper has reduced remarkably. So according to me the market will not improve. Let’s say that if we used to enjoy 10-15%, it will come down to 5%. Every now and then, technology gets updated and with each update there is less consumption of paper. Offices are actually going on a paper free environment. So yes for me it’s a sure shot decline in the industry.
2017 @ indian recharger. By digipr.in